In just a few years, the Norwegian city of Moss has become a role model for other cities and towns in growth. From being a place characterized by the wood processing industry, it is now an urban small town a stone’s throw from Oslo. A city that more and more people are discovering and falling for. Something people like Ida Svenungsson and Anette Bragvin can take a lot of credit for. In the middle of the center of Moss, they run a little gem of a flower shop, Fiori, that could easily be found in Paris, London or Copenhagen. They have managed the feat of moving a bit of Central European metropolitan culture into the small town. A place where, in addition to flowers, you can buy both exclusive chocolate and tea – to name a few.
A unique store experience
At first glance, it’s remarkable how Ida and Anette have managed to craft something so unique. The two young women credit their success to local support, unwavering determination, and Canon’s support. Drawing from their shared vision, Ida has created stunning illustrations that have become the cornerstone of the store’s cohesive visual identity.
“With the help of the advertising agency Texas, PS Press Reklame and Canon, a dream has become a reality. Conceptual thinking, creativity and modern technology have created a unique store experience,” says Anette Bragvin.
(L: Printed stained glass. R: Printed packaging – boxes.)
(L: Printed glass ceiling. R: Printed interior décor – Swan tableau.)
Watch the video and read the full story here.