Discover how wide-format printing is evolving to offer eye-catching textures and finishes that add tactile and visual appeal to prints.
As wide-format printing technology has evolved, adding additional capabilities and opportunities for producers to differentiate and seek higher margins, the range of applications that can be produced has expanded in kind. One of the newer opportunities available for wide-format PSPs and their customers is the ability to print textures or finishes, offering a tactile and/or visual “bonus” when compared to flat printing on a flat substrate. Wide-Format Impressions explores this opportunity with three OEMs whose systems offer printed finishes or textures.
Patrick Donigain, senior marketing manager at Canon USA says the dollar per square foot for textures can bring a significantly higher margin, and notes that while texture printing is much slower than flat printing, those textured prints can be “worth a lot of money.” He says braille printing in particular can be an excellent opportunity for higher margins, but urges anyone entering that space to become well-versed in the regulations and requirements for its production.
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