From Kylie Minogue and The Rolling Stones to AC/DC and Midnight Oil, Rock Posters spent decades producing the concert posters and billboards that became part of Melbourne’s cultural landscape. In a July feature, the company reflected on nearly 40 years of helping artists, promoters and venues capture attention through large-format print.
Despite the rise of digital advertising, printed posters continued to play an important role in promoting live events, delivering visual impact in streets and public spaces. The article also highlighted how advances in print production helped Rock Posters maintain efficiency while preserving the creativity and craftsmanship behind its work. A Canon Colorado 1650 roll-to-roll printer could be seen in the factory, supporting the production of vibrant graphics designed to stand out in a busy urban environment.
👉 Read the full story to explore how print remained an essential part of Melbourne’s music scene and why posters continued to make a lasting impression.