From Bronze to Bold Moves

When a flower shop redesign wins over an international jury, it’s clear that print can do more than decorate—it can tell a story. PS Press Reklame’s award-winning Fiori project captured that perfectly. And at FESPA, they didn’t just celebrate a bronze—they made a strategic move to power even more creative work.

Fiori is run by Ida Charlotte Svenungsson (pictured) and Anette Bragvin Andresen. Photo: Lars-Ingar Bragvin Andresen, Texas Advertising Agency.

At this year’s FESPA Awards, PS Press Reklame received well-earned recognition in the Printeriors category—taking home a bronze for their imaginative Fiori project. This flower shop in Moss, Norway was transformed into a space inspired by 1930s Paris, filled with nostalgic charm, soft textures, and carefully layered visuals. The creative duo behind Fiori, Ida Charlotte Svenungsson and Anette Bragvin Andresen, wanted a space that felt like an experience—and that vision came to life through print.

The Fiori project won third place at the FESPA Awards. Trygve Walle, who at the time worked at PS Press and now works at Canon, had the honor of holding the plaque. Photo: Lars-Ingar Bragvin Andresen, Texas Advertising Agency.

Canon technology played a central role in this transformation. Using both the Colorado and Arizona platforms, PS Press created tactile layers, incorporated creative use of foils, and added refined detailing across walls, windows, and floors. The jury praised the project for its unique atmosphere, thoughtful material choices, and the innovative way print was used to enhance the interior.

This video was originally shared on LinkedIn by Pascal van Opbergen. It highlights the Fiori project, which won Bronze in the FESPA 2025 Printeriors category—a collaborative effort that turned a retail space into an inspiring brand experience.

The Fiori project was also featured on the Canon stand during FESPA, offering a great example of how design, storytelling, and technology can come together to create something truly memorable. It’s a great case for the impact of Large Format Graphics in retail and interior design—and how visually compelling environments start with a strong print concept.

Jørgen Pettersen, CEO of PS Press, and Canon’s Anton Strand during the signing of the purchase agreement for an Arizona 2360 XTF flatbed printer. Photo: Lars-Ingar Bragvin Andresen, Texas Advertising Agency.

Riding the momentum of this recognition, PS Press made a bold move at the show. They decided to invest in a Canon Arizona 2360 XTF, expanding their production capabilities and creative possibilities even further. The new flatbed will be installed in the coming weeks and will support their continued growth in interior decoration projects under their reDecor brand.

This combination of award-winning work and investment in next-level technology shows how print providers like PS Press Reklame are not only raising the bar creatively—but building the future of their business around it.

This article is based on the original story from Sign&Print Norway. We also used their photos. For more details, you can read the full article here: PS Press kjøpte Arizona på Fespa – og fikk en fin pris.