Outdoor & Event banners
This is signage in the form of flexible banners for outdoor use and promotional advertising. Sometimes this application is also used indoor.
The intended lifetime can range from one day (a single event), to several months (seasonal promotion) and even up to one or more years
(permanent display).
Application requirements
- Low cost
- Outdoor durability: scratch resistance and light-fastness (resistance to colors fading overtime)
Media
The media used for this is mostly vinyl outdoor banners of which a wide variety is available. This is a very competitive market space and prices are under constant pressure. Alternative media such as PET or Tyvek are sometimes also considered, but cost is always an important factor in this market space.
